It was the simplicity of Jordi’s website design that drew me in (after all I have spent most of my working life building websites), then I noticed his image. Strong compositions, and with a majority of his shots filling the frame.
Tell us a little about yourself?
Ok, I’m a photographer and a graphic designer based in Igualada (Barcelona). I’ve been working as a designer since I finished my university studies of graphic design 12 years ago. In addition to that, I’ve taken some courses of photography and lighting. Until about 2007 I had been doing just some sporadic works as a photographer. Photography was mostly on the second place, but always present in whatever I did. In 2007 another graphic designer, Joan Carles, and I became business partners and together we established our own studio called NYTT. Nowadays there are 4 of us working there.
Since then I’ve begun to be involved in photography more and more, and I can say I’ve become a pro; if that’s what you say when you earn some money shooting. My working week is divided between photography and graphic design. But to be honest, if I have to choose between both, I do prefer photography the most.
When I’m not working, you can find me “out in the mountains” on my mountain bike, skis, with my friends or travelling around with my camera and my wife Alicia. She says camera is my second wife…
What made you get into photography?
When I was about 7 years old, my parents gave me a 35mm film camera, a Werlisa Club Color. I still have it. I remember going everywhere always with this camera hanging on my neck as my father was giving me some basic tips about photography. Then my grandfather (a great amateur film maker) gave me an automatic Olympus 35mm film camera, it was great! But I wasn’t satisfied at all, my father’s SLR looked better, and I wanted to have one like him… So I think this was my big first “click”…
How did you get started?
It was my partner Joan, who encouraged me to make the first decisive step 3 years ago. Before that, my friends and family had been telling me I was good at photography. However, I’d never trusted them. But really, I’d never had a good chance to start since we began with NYTT studio.
Before that I had done some simple works with a 35mm. film SLR, Canon A1. First decisive “pro” gear was my Canon EOS 30D with two speedlites. Yes, I know, this wasn’t a real pro gear but enough to do some great works. Just enough to start.
The first and the most important thing is what you’re able to do with your tools. You don’t need a Hasselblad to take a great photo. Of course, it can help but the idea for a shot, lighting and composition isn’t born in the camera. I think that this is the most important thing.
What sort of photography do you mainly do?
Most of my work is commercial photography that comes through our designs; divided between the product and models / portrait shootings in the studio or on locations depending on the client needs.
I like to shoot landscapes as well… really I’m interested in everything I can shoot.
What gear are you using?
Canon 5D Mark II
Canon 24-70mm 2.8f L // Canon 50mm 1.4f // Canon 85mm 1.8f // Canon 135mm 2f L
2 Speedlites 430ex and a 580ex
2 Elinchrom studio BX 500 Ri
2 Elinchrom style RX 1200 flash
A sort of softboxes, reflectors, umbrellas…
Macbook Pro 15″ and Imac 27″
Whats your favourite lens and why?
I love my canon 50mm 1.4f because it’s light, sharp, cheap, fast and it works great for everything around photography. A great complement for 5D mark II. The 85mm 1.8f is great too.
How are you marketing yourself?
Through the web and my studio partner. He does the commercial part, talks to and searches for new clients.
What’s your favourite photo you have taken?
This is one of my favourite pictures. I could attach a lot more, but I think this is the most iconic. It’s my wife on a trip we took about 4 years ago in Canada, Yukon area. I took that one in -30º C in the middle of nowhere. We’d been snowbiking and stopped to make a fire and a warm drink. It certainly isn’t the best one, but it means a lot to me.
Advice for new photographers looking to go pro?
I’m not the best person to give advice, but I can at least say how I see it myself… Try, try, try again and always keep experimenting and learning. Keep in mind there are a lot of people out there better than you, but always different, so make it count, make it personal. And enjoy!