I came across Lara Jade while doing research for another interview. She popped up as a favourite photographer so me being inquisitive thought I better have a look. I didn’t take long for me to work out that her knowledge would be a great addition to the RAW interview list.
Tell us a little about yourself?
I’m Lara Jade. I’m a small town girl from England currently living in the big city (NYC). I’ve been a photographer for six years and I am lucky enough to travel and work in some of my favorite cities.
What made you get into photography?
During my childhood I found that using certain mediums in art would frustrate me. I could paint and draw fairly well but there was never anything I excelled at. One day, during my art GCSE’s I decided to research other mediums and came across photography. It inspired me to want to try it because I’d never realized you could be creative with taking photographs.
How did you get started?
At the age of fourteen I would take experimental self-portraits and photograph friends in conceptual ideas and use Photoshop to add interesting effects. It enabled me to hone my skills at lighting and composition. However, it wasn’t until I was more experienced at the age of seventeen that I opened my photography business and started working with clients and experienced models.
What sort of photography do you mainly do?
Fashion photography inspires me the most, although I do a lot of portraiture and advertising work.
What gear are you using?
I’m lucky enough to be sponsored by Canon so at the moment I’m using the Canon 5dmkII, with the 85mm 1.2, 24-70mm 2.8, 70-200mm 2.8 and 50mm 1.4 lenses. I use Bowens strobes and a continuous kit in the UK and Profoto/Broncolor strobes while I am in the US.
For lighting I favor natural lighting. However in the studio I try to replicate this by the use of soft boxes or diffusers to keep a very soft light.
Whats your favourite lens and why?
The Canon 85mm 1.2 beats every other lens by a mile. I am in love with the wide aperture and the sharpness that this lens gives.
How are you marketing yourself?
I market myself online through social media (Facebook, Twitter, Flickr, DeviantART) as well as through recommendations and networking/social events.
Whats your favourite photo you have taken?
Advice for new photographers looking to go pro?
This advice always gets really old but it is SO true – you need to constantly be photographing and keep yourself inspired to find your own style. Whether you want to be a fashion, portrait or documentary photographer the best photographers are the ones who are constantly working towards their goal. You should never be satisfied with a body of work – only try harder each time.
A photographer is only as good as their last job.