All good things have to come to an end, so here is the final post in this series. It’s been a lot of fun and i’ll definitely be covering some of the subjects in more details down the track. So lets get stuck into the last part.
Part 5 – Tying it all together
So let’s recap.
It may seem radical to scratch everything and start from the beginning but sometimes it’s the easiest way forward. I should mention that I don’t mean to go as far as deleting your facebook and twitter profiles, what I’m talking about is starting with a clean slate in what is called the development stage where we are going to tackle you website base first. “What’s my website base?” you ask, your website base is your website and blog. These are your two main areas of contact and communication, they will always be there and you can control pretty much how everything is displayed.
First up you need to decide what you want, do you want a blog, or do you want a portfolio with a blog? These two are very different setups but either way you are going to end up with a blog. For the purpose of this post we will be dealing with a portfolio website and tomorrow we will tackle adding a blog to it all.
A blog these days and internet usage is almost as important as a camera, to a photographer. So you have to get it right! The platform you choose for your blogging endeavours is very important because as your readership grows you want to be able to make sure you can add functionality easily. Secondly you need to make sure that the layout of your blog fits into your online branding. If you have a portfolio website with a white background and then you have a blog with a black background your whole branding message is getting confused. There are a few photographers that can get away with this simply because they already have a name for themselves. Chances are, you may not be one of them yet.
Probably the most important rule in social networking needs to be taken from the name “SOCIAL”. You won’t have any success if you don’t engage in the social sphere. Oh and that doesn’t mean just posting links to your blog or website every 10 to 15 minutes that sort of spam activity doesn’t really get you very far. There are a few reasons why photographers are using social networks. The main two are connecting with other photographers and generating business leads.
Where to from here?
By now you should have an idea of how to get a decent website, either by using a designer or a cheaper method that still can produce a decent results. Most of these come with a blog so that side of the design and branding should be taken care of. Have a look at your facebook and twitter profiles. You don’t have many customisation options but does your profile kind of replicate your new website? Do the colours match? or does the Logo look the same? In some cases these are the only things you can do so make the best with what you have.
Now to start blogging and networking, and please if you have nothing interesting to say then don’t say anything. Sometimes silence can do more good. Anyway I’ve been helping a few of you via email so if you want to know more comment or email me and i’ll help you where I can. As I said at the start of this post i’ll do more in depth posts down the track on each subject and i’ll try and include some of the most common asked questions i’ve received over the past week.