I woke up this morning with an idea that I’m putting in place. It’s kind of following on from the Photographers Guide to All Things Web series that I wrote two months ago. I talked a lot about Photoshelter and how it’s made my life easier with the tools that are integrated, for publishing and delivering photos.
Whats the challenge?
Photoshelter has tools built right throughout the application to make your website portfolio more profitable. Up until now I have taken some of that advice but not all, so the challenge is simple. I’m going to make all the SEO (search engine optimisation) recommendations that their SEO Grader tool provides. My current score is 41 so if top marks is 100 there is a lot of work to be done.
I’ve watched the various videos they have and read all the publications they have put out concerning photographers portfolios. I plan to put as much of these recommendations into action, all in the name of research.
In theory I should see a vast improvement of my websites conversion rates, seo rankings and generalised traffic.
Hows this going to help you?
Well I figure if it works then I will be able to report back on service that actually does deliver the goods, so to speak.
I invite you to join me
Many of you already have a Photoshelter account. At the moment they are giving you a $10 credit, so it’s a great time to give it a try. Implement what they recommend and see if it makes a difference to your business. Either way it isn’t going to hurt. Let me know how it goes.
The plan of attack
I’m going to start fresh with a new Photoshelter template. I’ll then get the Tristan Jud Photography Blog happening with the same layout. I’ll probably do a bit of custom coding to the template mainly to do with the font sizes, I think Photoshelter’s default styles and sizes are a little small.
Then I’ll tackle the SEO Grader. That means keyword’ing and captioning all images, i’m also going to play with the structure of the site a little. I’m not sure if having Galleries of every thing you shoot is quite right. I think a more targeted approach might work better.
In theory I should start to see results in about 1-2 months. I’ll keep you all posted.
I just want to point out this isn’t an official Photoshelter challenge. It’s just something I thought up and want to test out.