I don’t think Peter Eastway really needs an introduction. If you haven’t heard of him then you must be living under a rock, for those of you who are under that rock, he’s a renowned landscape photographer and also editor of Better Photography magazine.
Tell us a little about yourself?
I’m a photographer with a number of interests, so in addition to shooting professionally for advertising, portraiture and travel, I also publish photography magazine and shoot images for exhibition.
What made you get into photography?
I love surfing and when I was young, I wanted to photograph my friends surfing as well. In fact, I couldn’t understand why people photographed anything other than surfing, but my views on that have now changed.
How did you get started?
I started off shooting freelance for an advertising agency, and at the same time I started writing articles for a photography magazine. Like most photographers, it was a bit hit and miss for the first few years, but my passion for publishing took hold and this became my mainstay for many years.
What sort of photography do you mainly do?
I shoot everything from landscape to portraiture, architecture to nature. While I am well known for my landscape photography (I run a landscape photography masterclass at www.betterphotography.com), I actually love all genres of photography.
What gear are you using?
I am using a range of cameras, but I mainly use Phase One medium format backs with Phase One, Alpa and Arca Swiss bodies. For DSLRs, I have an extensive Canon EOS outfit with a 1Ds Mark III, and also a Nikon D700.
Whats your favourite lens and why?
Currently I love the 23mm Rodenstock Digaron on my Alpa TC. I love wide-angles.
How are you marketing yourself?
I don’t do nearly enough marketing, but my personal website (www.petereastway.com) brings in a lot of work. Doing interviews like this is great for getting my name out to other photographers who might like to read my publications and online material is great, but for professional clients is more a matter of one-on-one marketing and relationships that you have built up over the years. I am lucky enough to cherry-pick the best jobs that come along these days and I always seem to have more work than I can handle – so it is a great time in my career.
Whats your favourite photo you have taken?
I don’t have a favourite photograph – it will be the next one! However, I have a lot of photographs that I am very proud of. In a recent exhibition I did on Antarctica, I used a photo taken in Port Charcot of an iceberg for the promo and it received very positive response.
Advice for new photographers looking to go pro?
Photography today is a very competitive area. I would look at setting up a business that offers more than just photography, combining it with video and web delivery or design. It’s a changing market out there. Many people think professional photography would be a great way to earn a living, and they are right. But too many forget the first word – professional. My advice would be to do a business course before starting a career as a photographer… .Here’s a quick joke: How do you become a photographer with a million dollars? Start out with two million!