You may remember last week I brought you a post on a new workshop dvd from Lara Jade and Joey L. Well the DVD is out and you can pick it up through this web store. Here’s a little bonus interview about the DVD, creation and content.
What is the DVD all about?
The running theme of the DVD is that me & Joey are rival photographers (we are not kidding!) competing to find who is the better photographer. We set ourselves four challenge themes and complete the shoots start to finish all around the world. However, don’t confuse the comedy aspect with the educational side – the DVD is incredibly knowledgeable for any level of photographer and unlike any other educational DVD on the market today.
What made you decide to create it?
We both decided to set up a shoot together in 2007 and found that even with the same model, location and set up our results came out completely different… this got us thinking and eventually early 2010 this sparked the idea to put the idea into context. We both realised that no matter how many people shoot the same set-up, the results will always come out different. Everyone has their own individual and personal style and thus each and every person can create their own unique vision, no two photographers are the same. The goal of the DVD was not only to share our knowledge and experience but ultimately inspire the viewer to interpret that in their own way.
How long has it taken to make?
It has taken almost two years!
What can people expect?
The content of the DVD covers everything how to work in a variety of shoot environments and situations giving you first-hand perspective on how we compose our shoots from start to finish – from direction, lighting and finally – the photo editing.
Where did you shoot it?
Me & Joey were lucky enough to be working in various locations around the world whilst in the process of creating the DVD. Joey visits places such as India, Bolivia and NYC and I am shooting in London and Hawaii.
How long is it?
There is over four hours of content altogether!
What is your favourite post processing tips or techniques?
This really depends on the photo shoot. For me, I have a few set techniques I do on every photograph: skin retouching, tones/curves and various colour adjustments. Joey also has a signature style that has been developed from ‘homegrown’ Photoshop techniques – we share a few of these in the DVD.
Strobe or Natural light?
As a fashion photographer I prefer using natural light on-location and strobes in the studio – although when working in the studio I love using soft boxes to emit the feel of natural light. Joey is a master of the strobe lighting and will work with it in the studio and on-location!
Did you learn anything from each other?
Yes! By watching Joey on his shoots and the way he retouches there’s a lot he has learnt from being a self-taught photographer and that really shows in his unique style. What I admire most about his work is that he plans each individual light and the effect it gives to create an ‘art piece’ rather than a documentation, you can see this on his travel stories. I think it surprised him when he saw how much I actually shoot – I am constantly setting myself new ideas and shoots and I have to shoot quickly – fashion is very fast paced, there’s a lot of looks and changes and often you’re working under a very tight time constraint.
What was your favourite shoot from the DVD?
I really enjoyed ‘The Birthday Shoot’ (one of the first shoots that Allora Visuals www.alloravisuals.com filmed for me). Eva, the model was a complete actress and we had so much fun dressing her up in colourful garments and getting the set messy with paints, balloons and avant-garde headpieces. I felt this was a shoot where I could let my creativity run wild! As this was a complete collaboration shoot I got a retoucher involved on the images – Seth Jones (www.msethjones.com) who did an incredible job. I re-retouch one of the images for the DVD tutorial to show you how to clean up skin and the warm tones!
Whats your number one photography business tips?
To constantly be challenging yourself – get out there and shoot! Sometimes people over think photo shoots and are scared to try new things – I realise that the best way to develop your unique vision is to be constantly shooting, find out what you enjoy and what inspires you and you’re half way there!
Check out Lara’s blog post for more information.