Here in Australia one of the major banks is the Commonwealth Bank. It’s not often that a TV ad catches my attention but their latest campaign has and not necessarily in the way they wanted it to. Or perhaps it’s pure marketing genius
As soon as I saw the ad, the message resonated with me and I immediately was able to apply it to photography. It came just at the right time as well, just when I was having those doubts come in to my mind about launching POP+.
Before I go perhaps you should check the ad our for yourself.
Unfortunately they have set the video to “private” for some reason. You can view it here.
Photography is a world that is full of the word CAN’T. Your friends might not tell you but they might think that you CAN’T make it. Your family will probably support you but have their doubts, and worst of all at some point unless you have an extremely huge ego, you will doubt yourself.
This happens more an more when you are making that transition into full time photography. As a part timer or even just an enthusiast nothing really was riding on your work. You shot, you experimented and overall created some amazing photos and had a blast doing it.
As you make that transition you start to think a little more about things, perhaps lose that edge or fearless attitude that had you experimenting. It happens, and it happens to the best of us. It is how we deal with it that will make the difference.
Take for instance POP+, this is something that I have been talking about for sometime now.I even had a rough outline of what I was going to do. However that insignificant letter was in my mind but I didn’t know it. It was only when I saw this tv advertisement that POP+ went from an idea in my mind, and few roughly scribbled notes in my moleskin, to a fully fledged workshop in a matter of days.
To say i’m excited to finally launch it would be an understatement and now i’m of course thinking why hadn’t I done it earlier.
There is more to this story. I have been thinking about photography as a business for quite sometime. More importantly the product side of things like selling prints. I’ve been thinking that there has to be another way of selling prints so while I was in my creative zone working on POP+ I was able to sketch out an idea that transformed into the new Tristan Jud Photography website. In a post coming up I will go into more detail as to why I have gone this way and my thoughts behind it all but I can tell you that this form of experimentation occurred because I removed that insignificant letter.
My advice to you is, take the criticism and advice, whether it be positive of negative. Adapt but in the end stay true to yourself and remember, get rid of that insignificant letter.