There was a time when Hipstamatic was all the rage, but then Instagram came along offering those quirky toy camera filters for free and it seems that Hipstamatic slowly dropped of the radar for the majority of users.
One of the reasons could be because Instagram was built around it’s own Social Network, and that’s what the guys over at Hipstamatic believe so they developed Oggl and new social network that hopes to help Hipstamatic bounce it’s way back on the to millions of iPhones around the globe.
Oggl is a community-centered version of Hipstamatic. The app allows you to take and edit photos, preview films and lenses and share the results on your personal Oggl profile, Facebook, Twitter, Tumblr, Flickr and Instagram.
Lucas Buick, CEO and co-founder of Hipstamatic explains the reasoning behind the Oggl move:
From the editorial spreads of Harper’s Bazaar to the cover of Time magazine to the pages of The New York Times, Hipstamatic photographers have had their work showcased on a global stage, and are ushering in a new era in photography. It’s time we created a place designed just for them to connect, to be inspired, to create and to continue to define what it means to be a photographer for this generation.
Want it? Well unfortunately Oggl is only available by invitation at the moment. Once fully released those of us using iOS devices will be bale to download it for free with 5 pre-loaded filters or favorites as they are called. They will be: nightlife, food, portraits, landscapes and sunsets.
Additional films and lenses + future updates will be available to Oggl subscribes for $1 per month or $10 per year.
If your interested in getting an invite head to the Oggle website here.